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Idea Test

Test Your Idea to See if You Should Follow Up on It

Gain essential insights into whether your idea is well-liked and whether you should pursue it further.

Access Prebuild SurveyAccess Consumers WorldwideGet Reliable Results

Get Feedback from Consumers

You have an idea, for example, a new product or service, a website, or an advertising campaign, and you want to get the opinions of consumers before you develop a more complex concept. Present your idea and discover how the market responds.

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Power Up Your Idea

Discover the Potential of Your Idea

Find out if your target group loves your idea as much as you do.

Invest Only in a Good Idea

Be successful by investing your time and money only in an idea you know has potential.

Optimize your Idea

Identify the strengths and weaknesses from the target group’s perspective to optimize your idea.

Includes all relevant metrics for a comprehensive idea evaluation

Overall Likability

Does your target group like your idea overall?

Likes & Dislikes

What are the strengths and weaknesses of your idea?

Emotional Response

The audience selects which emotions the idea made them feel.

Benefits

The audience expresses the importance of the idea and the benefits it would bring.

Key Measures

The audience rates the idea on relevance, uniqueness, credibility, and degree of innovation.

Attribute association

How strongly do attributes you have defined apply to the idea?

Behavior Change

How likely is it for your audience to engage in an activity you define?

Potential Offensiveness

Is there anything about your idea that people might find offensive, unpleasant or disturbing?

Designed for All Sorts of Visionaries

Startups and Entrepreneurs

deeptrue’s Idea Test offers a streamlined platform to validate ideas before they hit the market, helping founders save time and money.

Product Managers and Developers

For product teams, Idea Test gathers direct feedback from the target audience so roadmaps stay grounded in evidence.

Marketing and Innovation Departments

Marketing and innovation teams use Idea Test to evaluate concepts and creatives quickly across markets.

Don’t take our word for it. See what our clients say.

Michael Schopper

“deeptrue supports us in a well-founded, fast, and easy way with our marketing decisions, especially in campaign development. We found deeptrue as an excellent platform for evaluating our customer insights!”

Michael SchopperBrand Manager at Maestrani

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In Only Four Steps

Begin your Idea Test journey with ease using our streamlined four-step process.

Select tool

Easily select a tool that aligns with your goals.

Setup project

Follow the instructions for project setup. Provide the necessary information and documents for your project.

Start data collection

Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.

Get insight report

Receive a report. Share the gained Insights with your team.

Find Answers To Frequently Asked Questions Here

At deeptrue, we’re linked with over 335 million highly engaged panelists and intrinsically motivated respondents, ensuring both superior data quality and industry-leading turnaround times.

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