Idea Test
Test Your Idea to See if You Should Follow Up on It
Gain essential insights into whether your idea is well-liked and whether you should pursue it further.
Get Feedback from Consumers
You have an idea, for example, a new product or service, a website, or an advertising campaign, and you want to get the opinions of consumers before you develop a more complex concept. Present your idea and discover how the market responds.
Ready to get started? Create an account today
Power Up Your Idea
Discover the Potential of Your Idea
Find out if your target group loves your idea as much as you do.
Invest Only in a Good Idea
Be successful by investing your time and money only in an idea you know has potential.
Optimize your Idea
Identify the strengths and weaknesses from the target group’s perspective to optimize your idea.
Includes all relevant metrics for a comprehensive idea evaluation
Overall Likability
Does your target group like your idea overall?
Likes & Dislikes
What are the strengths and weaknesses of your idea?
Emotional Response
The audience selects which emotions the idea made them feel.
Benefits
The audience expresses the importance of the idea and the benefits it would bring.
Key Measures
The audience rates the idea on relevance, uniqueness, credibility, and degree of innovation.
Attribute association
How strongly do attributes you have defined apply to the idea?
Behavior Change
How likely is it for your audience to engage in an activity you define?
Potential Offensiveness
Is there anything about your idea that people might find offensive, unpleasant or disturbing?
Designed for All Sorts of Visionaries
Startups and Entrepreneurs
deeptrue’s Idea Test offers a streamlined platform to validate ideas before they hit the market, helping founders save time and money.
Product Managers and Developers
For product teams, Idea Test gathers direct feedback from the target audience so roadmaps stay grounded in evidence.
Marketing and Innovation Departments
Marketing and innovation teams use Idea Test to evaluate concepts and creatives quickly across markets.
Don’t take our word for it. See what our clients say.

“deeptrue supports us in a well-founded, fast, and easy way with our marketing decisions, especially in campaign development. We found deeptrue as an excellent platform for evaluating our customer insights!”
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In Only Four Steps
Begin your Idea Test journey with ease using our streamlined four-step process.
Select tool
Easily select a tool that aligns with your goals.
Setup project
Follow the instructions for project setup. Provide the necessary information and documents for your project.
Start data collection
Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.
Get insight report
Receive a report. Share the gained Insights with your team.
Find Answers To Frequently Asked Questions Here
At deeptrue, we’re linked with over 335 million highly engaged panelists and intrinsically motivated respondents, ensuring both superior data quality and industry-leading turnaround times.