Concept Test
Validate Your Concept Before You Invest
Understand the feasibility of your ideas and minimize risks with deep insights into customer interest and market acceptance.
Access Prebuild SurveyAccess Consumers WorldwideGet Reliable ResultsStress-Test Concepts with Real Consumers
Move from a rough idea to a sharper concept and learn whether your audience finds it relevant, unique, and worth buying — before expensive development starts.
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Power Up Your Concept
Reduce Launch Risk
Spot weak concepts early and double down on the ones with real demand.
Clarify Messaging
See which claims and benefits land with your target group.
Prioritize Roadmaps
Align product and marketing teams around consumer-backed decisions.
Core metrics for concept evaluation
Overall Appeal
How appealing is the concept overall?
Purchase Intent
How likely are consumers to try or buy?
Uniqueness
Does the concept stand out from alternatives?
Relevance
Does it solve a real need for the audience?
Credibility
Do people believe the promise?
Likes & Dislikes
What should you keep or fix?
Designed for All Sorts of Visionaries
Startups and Entrepreneurs
deeptrue’s Concept Test offers a streamlined platform to validate ideas before they hit the market, helping founders save time and money.
Product Managers and Developers
For product teams, Concept Test gathers direct feedback from the target audience so roadmaps stay grounded in evidence.
Marketing and Innovation Departments
Marketing and innovation teams use Concept Test to evaluate concepts and creatives quickly across markets.
Don’t take our word for it. See what our clients say.
“deeptrue supports us in a well-founded, fast, and easy way with our marketing decisions, especially in campaign development. We found deeptrue as an excellent platform for evaluating our customer insights!”
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In Only Four Steps
Begin your Concept Test journey with ease using our streamlined four-step process.
Select tool
Easily select a tool that aligns with your goals.
Setup project
Follow the instructions for project setup. Provide the necessary information and documents for your project.
Start data collection
Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.
Get insight report
Receive a report. Share the gained Insights with your team.
Find Answers To Frequently Asked Questions Here
At deeptrue, we’re linked with over 335 million highly engaged panelists and intrinsically motivated respondents, ensuring both superior data quality and industry-leading turnaround times.
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