On the art of formulating good questions
Who hasn't experienced this? You visit a website for the first time and before you can even get your bearings, a pop-up for a survey appears. About the quality of self-made surveys.
Guides, case studies, and resources to help you run better consumer surveys.
Who hasn't experienced this? You visit a website for the first time and before you can even get your bearings, a pop-up for a survey appears. About the quality of self-made surveys.
That's how Research is done in the 20s of the 21st century
Innovations and new launches - those who try are usually wrong. If you want to be successful, you need careful analyses - before high costs and wrong decisions arise.
Therefore, it is important to assemble a suitable team in advance of an innovation project.
The story of Michelle M. How a young mother saved herself a costly market entry thanks to deeptrue's Idea Test. A powerful example of a 'good idea' without the right 'product market fit'.
Why Customer Experience (CX) starts with the conceptual design of a new product/service
The product market fit can be determined and the product can be adapted according to customer needs before market launch
The showcase of 'Rent a Dog' is a good example of how you can save not only time, but also money and nerves with the Idea Test from deeptrue
Klaus Ammon describes his personal experiences and challenges with Customer Experience (CX) topics - and offers an applicable and understandable approach as a solution.
While newcomers think of new business models or take up emerging trends at an early stage, established companies concentrate on thinking - and also acting - in existing categories. Disruptive or evolutionary - which is more effective?
Market research as easy as online shopping
About the need to capture consumer opinion, especially in the age of social media. And a solution that works as easily as online shopping