Why it is worthwhile to check even a good idea before implementing it on the market - a showcase

Michelle M. is very active in the environmental scene. She is concerned with saving as much energy as possible and doing business sustainably. Michelle has three small children who are completely oblivious to electricity consumption - probably because they are still too young to understand the issue.

Michelle would therefore like to introduce the topic of saving energy to the little ones in a playful way, but doesn't know how.

One day Michelle sees a TV documentary about penguins. The (ant-)arctic animals suffer particularly from global warming. Michelle develops the idea of having a penguin figurine designed whose color is linked to electricity consumption. The figure is equipped with sensors and can be connected directly to the electricity meter in the house. The higher the electricity consumption, the brighter Pingu, the penguin figure, as Michelle calls her idea. Based on the intensity of little Pingu's color, her children should be able to tell whether a lot or little electricity is currently being consumed in the household.

Including only one's own peer group can lead to misjudgements

Michelle exchanges ideas with some colleagues and friends and tells them about her idea. When she tells her friends about it, they are so enthusiastic that they want to turn Pingu into a business idea. However, the investment is quite high and despite the enthusiasm of her friends, Michelle is not sure whether the penguin figure will find favor with a wider audience.

Check ideas for little money before high costs arise

Michelle has never done a survey before, but knows from her professional experience that such consumer surveys are expensive and you need methodological support. She researches on the Internet and by chance comes across the Idea Test from deeptrue. Michelle is curious and goes through the instructions on how to set up such a consumer survey. Within 10 minutes, Michelle has gone through the entire process, and realizes that this survey with 100 consumers costs only 750 francs. Michelle consults with her friends. Each of them makes a contribution and so the Idea Test is carried out.

Within a few hours the results are available and the results show that the high expectations for this business idea are unfortunately not fulfilled. "Normal" consumers cannot get excited about the idea of the penguin figure. The friends have to realize that they themselves apparently have other priorities than the mainstream in the population. The potential to gain customers outside their own peer group seems to be too small to take the risk of investing.

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Despite possible disappointments about the results - feedback from consumers helps to make the right decisions

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Despite the disappointment of the results, Michelle and her friends are nevertheless glad to have received feedback from the general population with the survey and probably saved themselves a lot of costs for the investments of their Pingu.

Do you have a business idea that you would like to test? On deeptrue you can do it quickly, easily and inexpensively.

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