The Idea Test: The Story of 'Rent a Dog'

Adrian S. is an outspoken dog lover. But due to his job as a marketing manager for an international corporation, he is on the road so often that he can't take care of a dog himself. So Adrian S. "borrows" a dog from acquaintances every now and then to "walk it". On his walks, he repeatedly gets into conversation with dog owners. Some of them tell him that they would be happy if they could give their dog to a trustworthy person who would then take their dog for a walk.

Seize the opportunity to verify a good business idea

After having a few such conversations, Adrian comes up with a business idea. Why not offer such a service, the lending and borrowing of a dog, professionally on an Internet platform? The longer, the more this idea becomes concrete for Adrian. In addition, he is not dissatisfied with his job in marketing, but he is not really happy anymore. And this 'rent a dog' story could be a possibility to become entrepreneurial himself.

But - Adrian knows from his many years of experience in marketing that one should not uncritically project one's own convictions onto other people - Adrian has also experienced a few flops in his career because people in the company believed that they knew what the market and consumers wanted, even without obtaining their feedback on innovations.

Fast, easy and cost-effective via a digital survey platform

Adrian has gained a lot of experience with market surveys and surveys of consumers over the past few years. He finds his idea very interesting, but is afraid of the high costs and the time required for traditional market research. Then, by chance, Adrian learns in a conversation with a colleague that there is a new platform with which one can conduct such a survey with only 10 minutes of effort and for as little as 500 francs. That is at least 80% less than the cost of a comparable traditional consumer survey.

Adrian looks at the new platform and sees that you can monitor the entire innovation process and consumer experience with the various tools.

Setting up surveys - as easy as online shopping

Working through the project setup, Adrian realizes that setting up this survey is as easy as shopping online.

Adrian writes a short text outlining his business idea. He writes this text directly on the platform in a designated field, enters how many people he wants to interview, pays with his credit card and then triggers the survey immediately afterwards.

Valid results within hours

A few hours later, Adrian has the results: Not only do they show that more than 70% of the people surveyed consider his idea interesting, but the reporting of the open questions also reveals where possible barriers or obstacles might lie among future users. Adrian can now concretize his idea in a concept on the basis of the insights gained and definitely sees a chance to start his own business with 'rent a dog'.

Do you have an idea that you want to test for its potential success? On deeptrue you can do that - 24/7.

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