Get consumer insights - as easy as shopping online

In view of a flop rate of over 90% for new product launches, it not only makes sense to continuously analyze customers and markets, but also becomes a success factor - or, to put it another way, a relief factor on the cost side.

Time consuming and tedious

Up to now, such surveys of consumers have always been time-consuming and cost-intensive. This is still the case today, at least as far as 'classic market research' is concerned. The question then arises whether to do nothing and forego greater assurance, or to take on the expense. The crux of the matter is that marketing management doesn't really have the time to conduct such expectation analyses with consumers and customers.

After all, it is not only the research project itself that is time-consuming - internally, too, such a project practically always means discussions and disputes with superiors and colleagues.

Having an ear to the market is a must

The fact is that customers are increasingly mutating into performers. Customers are increasingly helping to decide what they want and what products and services should look like. The focus is on a good customer experience (CX). Interaction and the desire for individual offers determine the market of providers despite digitalization. Customers are no longer silent consumers who can at best make a 'fist in the bag' if something is not well received.

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Via rating portals and social media use, the chance to not only be heard but to exert influence increases significantly.

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No time, little budget, internal discussions

The challenge is that marketing management doesn't really have the time to conduct such expectation analyses with consumers and customers. It is not only the research project itself that is time-consuming - internally, too, such a project always means discussions and arguments with superiors and colleagues.

Conducting surveys - as easy as shopping online?

But what if you could set up such a survey as easily as you go shopping online? That's possible if all the expertise is available on one platform, and you only have to add your own individual specifications - as is the case with deeptrue. Set up in ten minutes and first results in 30 minutes - whether it's about innovation, CX, customer feedback or evaluating your own website.

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